KNITTED AD BREAK - ITV
TOBIAS FOURACRE
During its Text Santa charity fundraiser, ITV ran an ad break created in the medium of wool. Brands including BT, British Gas, Nationwide, DFS, Amazon Prime and Dreams all saw their usual ads recreated in knits during the break.
Awards:
D&AD Graphite Pencil
Press:
Campaign
Thinkbox
Marketing Week
Design and Art Direction Awards
Graphite Pencil winner
Credits
Director: Tobias Fouracre
ECD: Tony Pipes
Head of Production: Katie Carew
Head of Account Management: Victoria Findlay
Producer: Janet Smith
Art director: Andrew Farago
Puppet makers: Mackinnon & Saunders
Post production: Envy
Stills Photographer: Mark Seaton